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The Farm

Our farm is located in Central Florida where warm sunshine and frequent rain showers blanket our groves of Southern Magnolia Trees. These two critical elements coupled with much care and attention by our professional tree growing staff provides the foundation for producing beautiful magnolia trees. The outcome is simply crop after crop of vibrant magnolia leaves ready for harvesting.

Our farm is located in Central Florida where warm sunshine and frequent rain showers blanket our groves of Southern Magnolia Trees. These two critical elements coupled with much care and attention by our professional tree growing staff provides the foundation for producing beautiful magnolia trees. The outcome is simply crop after crop of vibrant magnolia leaves ready for harvesting.

Hand Crafted

Every stem is hand selected to achieve an ideal blend of a lustrous deep green surface and a velvety copper back. This striking contrast serves as the foundation for our exquisitely crafted decorations. Our magnolia makers hand craft each magnolia wreath, enabling us to produce designs that not only dry beautifully but also endure for many seasons to come.

Making Fresh Magnolia Wreath

Leaf by leaf

Hand Constructing Fresh Magnolia Wreath

Hand by hand

We at The Magnolia Company desire to continually expand upon our rich heritage of producing very high quality products through creativity, ingenuity and old-fashioned hard work.

Julie and Matt Roth, Owners

Our Story

In the 1800's, Jeremiah Underhill came to Florida as a farmer. From that time forward, our family has had a rich history of working the land, developing over the years a passion for growing quality foliage. Jeremiah's son, Joseph Underhill, served in the Seminole Indian War and was awarded a 250-acre land grant for his military service. This land became our family homestead, and is just one block away from the birthplace of our father, Frank Underhill, Jr. and home to his parents when they were first married.

Today, six consecutive generations of our family have farmed in this little community of Barberville that we call home.

In 1936, Mary, who we know as Ganny and Frank E. Underhill Sr. started growing and supplying cut foliage to wholesale florists throughout the country. Years later, the helm of our business was taken over by Jean and Frank Underhill Jr. who through sheer hard work and a strong trust in the Lord created a successful enterprise. As time passed, their 4 children and spouses returned to work in the family business. Says Frank, "I began to believe that the business was God's gift to me and my family, and that we were meant to be stewards and caretakers for it".

Front Row Left to Right: Will, Kate, Mary, Ben
Back Row Left to Right: Matt and Julie

Today, The Magnolia Company, which branched out in August of 2001, on the family farm site creates beautiful magnolia wreaths and decorations adorning residences and businesses across the country. Julie and I see ourselves as caretakers of this land and protecting our natural environment and resources is vital for future generations. Our desire is to be good stewards of the gifts God has given us.

Behind the scenes at The Magnolia Company Farm from harvesting to assembling.